人類經歷(li)了農(nong)(nong)業革命、工業革命，正在(zai)經歷(li)信息革命，互(hu)(hu)(hu)聯(lian)網(wang)(wang)(wang)正在(zai)對國(guo)內外政(zheng)治、經濟、文化(hua)、社會和(he)(he)(he)(he)生(sheng)態等領域產生(sheng)著(zhu)深刻影響。隨著(zhu)黨中央、國(guo)務院網(wang)(wang)(wang)絡(luo)強國(guo)戰略、“互(hu)(hu)(hu)聯(lian)網(wang)(wang)(wang)+”行(xing)動(dong)(dong)計劃、大數據發展(zhan)(zhan)行(xing)動(dong)(dong)綱要(yao)(yao)等總體部(bu)署的逐步實(shi)(shi)施(shi)，互(hu)(hu)(hu)聯(lian)網(wang)(wang)(wang)越(yue)來(lai)越(yue)成為發展(zhan)(zhan)現代農(nong)(nong)業、培育新型農(nong)(nong)民和(he)(he)(he)(he)建設社會主義新農(nong)(nong)村的時(shi)代背景、發展(zhan)(zhan)環境和(he)(he)(he)(he)嶄(zhan)新工具(ju)。當前和(he)(he)(he)(he)今后一個時(shi)期要(yao)(yao)履行(xing)好“三(san)農(nong)(nong)”工作(zuo)職責，就必須適應(ying)這個大趨勢，大力(li)實(shi)(shi)施(shi)網(wang)(wang)(wang)絡(luo)強農(nong)(nong)戰略，促進(jin)農(nong)(nong)業現代化(hua)和(he)(he)(he)(he)信息化(hua)深度(du)融(rong)合，推進(jin)互(hu)(hu)(hu)聯(lian)網(wang)(wang)(wang)思維和(he)(he)(he)(he)互(hu)(hu)(hu)聯(lian)網(wang)(wang)(wang)技術在(zai)農(nong)(nong)業和(he)(he)(he)(he)農(nong)(nong)村工作(zuo)中的全面應(ying)用，不斷從“互(hu)(hu)(hu)聯(lian)網(wang)(wang)(wang)+”中汲取“三(san)農(nong)(nong)”發展(zhan)(zhan)新動(dong)(dong)力(li)。

　　首先，要(yao)注重從“互(hu)(hu)聯(lian)網(wang)+”中汲取(qu)國(guo)(guo)(guo)(guo)家(jia)糧(liang)(liang)食(shi)安全新(xin)(xin)動力。一是(shi)要(yao)利(li)用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”提高(gao)(gao)(gao)糧(liang)(liang)食(shi)綜合(he)生(sheng)(sheng)產(chan)(chan)能(neng)(neng)(neng)力。隨(sui)著(zhu)城市化(hua)進(jin)程(cheng)(cheng)(cheng)的(de)(de)(de)逐步加(jia)快、人口紅利(li)的(de)(de)(de)逐步消(xiao)退(tui)和(he)(he)老(lao)齡化(hua)社會的(de)(de)(de)逐步逼近(jin)，“誰來種地”的(de)(de)(de)問(wen)題(ti)日(ri)顯突出，更多運用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”提高(gao)(gao)(gao)農(nong)(nong)(nong)(nong)業(ye)(ye)的(de)(de)(de)智(zhi)能(neng)(neng)(neng)化(hua)、精準化(hua)和(he)(he)自動化(hua)水平(ping)是(shi)必(bi)由之(zhi)路。當前應抓(zhua)緊著(zhu)手的(de)(de)(de)問(wen)題(ti)有：要(yao)通過(guo)自主(zhu)創新(xin)(xin)、規模(mo)化(hua)生(sheng)(sheng)產(chan)(chan)和(he)(he)政(zheng)(zheng)策扶持(chi)，破解(jie)農(nong)(nong)(nong)(nong)業(ye)(ye)物聯(lian)網(wang)設(she)備(bei)質量不高(gao)(gao)(gao)、價格偏高(gao)(gao)(gao)和(he)(he)可(ke)持(chi)續(xu)性(xing)發(fa)展(zhan)動力不足(zu)的(de)(de)(de)短(duan)板;要(yao)通過(guo)對測(ce)土配方施肥(fei)、病蟲害預警(jing)防治及物聯(lian)網(wang)等現(xian)(xian)有重大(da)專項工作(zuo)的(de)(de)(de)數(shu)(shu)據(ju)(ju)整(zheng)合(he)和(he)(he)技術(shu)集(ji)(ji)(ji)成，破解(jie)農(nong)(nong)(nong)(nong)業(ye)(ye)各環節各領域(yu)信息(xi)碎片化(hua)、孤島化(hua)問(wen)題(ti)，努力從整(zheng)體(ti)上提高(gao)(gao)(gao)農(nong)(nong)(nong)(nong)業(ye)(ye)智(zhi)能(neng)(neng)(neng)輔助(zhu)分(fen)析(xi)決策水平(ping);要(yao)運用(yong)(yong)(yong)互(hu)(hu)聯(lian)網(wang)技術(shu)和(he)(he)系統論思(si)想(xiang)，開發(fa)基于導航系統和(he)(he)地理信息(xi)系統的(de)(de)(de)農(nong)(nong)(nong)(nong)業(ye)(ye)機(ji)械化(hua)作(zuo)業(ye)(ye)模(mo)式，破解(jie)人工與(yu)(yu)機(ji)械簡單切(qie)換膠著(zhu)的(de)(de)(de)狀態，為農(nong)(nong)(nong)(nong)業(ye)(ye)機(ji)械化(hua)裝上“互(hu)(hu)聯(lian)網(wang)+”智(zhi)慧(hui)之(zhi)眼。二是(shi)要(yao)利(li)用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”提高(gao)(gao)(gao)糧(liang)(liang)食(shi)供求(qiu)形勢研(yan)判(pan)能(neng)(neng)(neng)力。從國(guo)(guo)(guo)(guo)內(nei)外實(shi)踐看，極(ji)少數(shu)(shu)市場(chang)經濟發(fa)達國(guo)(guo)(guo)(guo)家(jia)“用(yong)(yong)(yong)數(shu)(shu)據(ju)(ju)說話(hua)”主(zhu)導國(guo)(guo)(guo)(guo)際農(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)市場(chang)“一股(gu)獨大(da)”的(de)(de)(de)情況已經曠(kuang)日(ri)持(chi)久，而(er)(er)我國(guo)(guo)(guo)(guo)要(yao)從農(nong)(nong)(nong)(nong)業(ye)(ye)大(da)國(guo)(guo)(guo)(guo)走(zou)向農(nong)(nong)(nong)(nong)業(ye)(ye)強國(guo)(guo)(guo)(guo)，運用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”開發(fa)農(nong)(nong)(nong)(nong)業(ye)(ye)大(da)數(shu)(shu)據(ju)(ju)，是(shi)一塊必(bi)須重視的(de)(de)(de)戰略高(gao)(gao)(gao)地。在(zai)(zai)(zai)采集(ji)(ji)(ji)渠(qu)道(dao)上，要(yao)充分(fen)利(li)用(yong)(yong)(yong)移動端(duan)、傳感器(qi)、衛星遙感等現(xian)(xian)代技術(shu)與(yu)(yu)載體(ti)，通過(guo)網(wang)絡(luo)涉農(nong)(nong)(nong)(nong)數(shu)(shu)據(ju)(ju)智(zhi)能(neng)(neng)(neng)抓(zhua)取(qu)、多來源(yuan)數(shu)(shu)據(ju)(ju)整(zheng)合(he)和(he)(he)技術(shu)挖(wa)掘等新(xin)(xin)途徑，解(jie)決數(shu)(shu)據(ju)(ju)不全的(de)(de)(de)問(wen)題(ti)。在(zai)(zai)(zai)采集(ji)(ji)(ji)內(nei)容(rong)上，要(yao)從生(sheng)(sheng)產(chan)(chan)供給側監(jian)測(ce)延(yan)伸(shen)到需求(qiu)端(duan)監(jian)測(ce)，全口徑采集(ji)(ji)(ji)糧(liang)(liang)食(shi)生(sheng)(sheng)產(chan)(chan)、流通、消(xiao)費等數(shu)(shu)據(ju)(ju)，同時推進(jin)全球(qiu)農(nong)(nong)(nong)(nong)業(ye)(ye)數(shu)(shu)據(ju)(ju)調查(cha)采集(ji)(ji)(ji)分(fen)析(xi)系統建(jian)設(she)，運用(yong)(yong)(yong)云計(ji)算、大(da)數(shu)(shu)據(ju)(ju)打通農(nong)(nong)(nong)(nong)業(ye)(ye)全產(chan)(chan)業(ye)(ye)鏈。在(zai)(zai)(zai)研(yan)判(pan)方法上，要(yao)更加(jia)重視數(shu)(shu)據(ju)(ju)分(fen)析(xi)、模(mo)型分(fen)析(xi)、計(ji)算機(ji)模(mo)擬與(yu)(yu)智(zhi)能(neng)(neng)(neng)判(pan)斷相(xiang)結合(he)，研(yan)制適(shi)合(he)我國(guo)(guo)(guo)(guo)國(guo)(guo)(guo)(guo)情的(de)(de)(de)監(jian)測(ce)預警(jing)方法體(ti)系。三(san)是(shi)要(yao)利(li)用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”提高(gao)(gao)(gao)糧(liang)(liang)食(shi)政(zheng)(zheng)策創設(she)實(shi)施能(neng)(neng)(neng)力。政(zheng)(zheng)策制定(ding)過(guo)程(cheng)(cheng)(cheng)中要(yao)利(li)用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”了解(jie)政(zheng)(zheng)策受眾的(de)(de)(de)需求(qiu)，特別是(shi)充分(fen)收集(ji)(ji)(ji)農(nong)(nong)(nong)(nong)業(ye)(ye)生(sheng)(sheng)產(chan)(chan)經營主(zhu)體(ti)的(de)(de)(de)意見(jian)和(he)(he)建(jian)議，以提高(gao)(gao)(gao)政(zheng)(zheng)策的(de)(de)(de)指向性(xing)和(he)(he)可(ke)操作(zuo)性(xing)。政(zheng)(zheng)策實(shi)施過(guo)程(cheng)(cheng)(cheng)中要(yao)利(li)用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”提高(gao)(gao)(gao)透明度，推動政(zheng)(zheng)策執行落實(shi)到位(wei)，及時發(fa)現(xian)(xian)處置問(wen)題(ti)。在(zai)(zai)(zai)政(zheng)(zheng)策實(shi)施后要(yao)利(li)用(yong)(yong)(yong)“互(hu)(hu)聯(lian)網(wang)+”開展(zhan)政(zheng)(zheng)策績效評估，通過(guo)網(wang)絡(luo)輿情監(jian)測(ce)和(he)(he)信息(xi)搜集(ji)(ji)(ji)反饋，運用(yong)(yong)(yong)大(da)數(shu)(shu)據(ju)(ju)分(fen)析(xi)方法客觀評價政(zheng)(zheng)策實(shi)施情況，進(jin)而(er)(er)優化(hua)政(zheng)(zheng)策制定(ding)流程(cheng)(cheng)(cheng)及內(nei)容(rong)。

　　其次，要注(zhu)重從(cong)“互聯網(wang)+”中汲取農(nong)業市場監管(guan)新動力。從(cong)國(guo)(guo)際上看，運用農(nong)產(chan)(chan)品(pin)質(zhi)量(liang)安(an)全(quan)(quan)(quan)追(zhui)(zhui)溯(su)技術(shu)，構(gou)建(jian)各部門(men)協調一(yi)致的(de)農(nong)產(chan)(chan)品(pin)質(zhi)量(liang)安(an)全(quan)(quan)(quan)管(guan)理機制(zhi)，是加(jia)強農(nong)產(chan)(chan)品(pin)市場監管(guan)的(de)有效辦法。圍(wei)繞構(gou)建(jian)全(quan)(quan)(quan)國(guo)(guo)性全(quan)(quan)(quan)產(chan)(chan)業鏈農(nong)產(chan)(chan)品(pin)質(zhi)量(liang)安(an)全(quan)(quan)(quan)追(zhui)(zhui)溯(su)體系(xi)目標(biao)，當前比較緊迫(po)的(de)有三件事：一(yi)是基(ji)于(yu)國(guo)(guo)際OID統(tong)一(yi)編(bian)碼標(biao)識體系(xi)，加(jia)快(kuai)啟(qi)動我(wo)國(guo)(guo)農(nong)產(chan)(chan)品(pin)統(tong)一(yi)編(bian)碼工作，通(tong)過(guo)(guo)建(jian)立(li)農(nong)產(chan)(chan)品(pin)“身份證(zheng)”制(zhi)度，為構(gou)建(jian)全(quan)(quan)(quan)國(guo)(guo)性追(zhui)(zhui)溯(su)體系(xi)提供基(ji)本技術(shu)支(zhi)持。二(er)是通(tong)過(guo)(guo)管(guan)理方式創(chuang)新和(he)(he)業務(wu)(wu)流程創(chuang)新，利用物聯網(wang)等監測技術(shu)和(he)(he)信息(xi)化手段，挖掘對(dui)接(jie)農(nong)業產(chan)(chan)前、產(chan)(chan)中、產(chan)(chan)后各環(huan)節(jie)信息(xi)，為構(gou)建(jian)全(quan)(quan)(quan)程追(zhui)(zhui)溯(su)體系(xi)提供監管(guan)數據(ju)支(zhi)持。三是建(jian)立(li)健(jian)全(quan)(quan)(quan)面(mian)向生產(chan)(chan)者、管(guan)理者和(he)(he)消費者的(de)全(quan)(quan)(quan)國(guo)(guo)性農(nong)產(chan)(chan)品(pin)質(zhi)量(liang)安(an)全(quan)(quan)(quan)追(zhui)(zhui)溯(su)權威(wei)大平臺，實現面(mian)向社會的(de)一(yi)站式服務(wu)(wu)。

　　從目前情況看(kan)，“互聯(lian)(lian)網(wang)+”對于(yu)提高(gao)農(nong)資(zi)市場監(jian)管(guan)能力更為現實與直接。一是要(yao)借(jie)(jie)(jie)助“互聯(lian)(lian)網(wang)+”更好踐行眾治思維(wei)，利(li)用(yong)信(xin)息(xi)化(hua)(hua)手段提高(gao)廣(guang)大(da)農(nong)民和(he)(he)新型農(nong)業經營主(zhu)體(ti)投訴舉(ju)報的(de)便利(li)化(hua)(hua)程度(du)，讓用(yong)戶本身就成為市場監(jian)管(guan)的(de)有(you)生(sheng)力量。二是要(yao)借(jie)(jie)(jie)助“互聯(lian)(lian)網(wang)+”重構監(jian)管(guan)流程，采(cai)集(ji)農(nong)資(zi)產銷(xiao)全過程信(xin)息(xi)，構建數字化(hua)(hua)、網(wang)絡(luo)化(hua)(hua)、智(zhi)能化(hua)(hua)的(de)信(xin)息(xi)交互平臺和(he)(he)網(wang)絡(luo)服務體(ti)系(xi)。三是要(yao)借(jie)(jie)(jie)助“互聯(lian)(lian)網(wang)+”創新獎(jiang)懲機制(zhi)，在網(wang)絡(luo)世界落實國(guo)家有(you)關守信(xin)聯(lian)(lian)合激勵和(he)(he)失信(xin)聯(lian)(lian)合懲戒的(de)虛(xu)擬空間，放(fang)大(da)“紅名(ming)單(dan)”和(he)(he)“黑名(ming)單(dan)”在市場監(jian)管(guan)中的(de)作用(yong)。

　　第三，要(yao)注重從(cong)“互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)+”中汲取農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)新動力(li)。一是要(yao)利(li)用(yong)“互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)+”打造農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)新工(gong)具(ju)。互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)是雙向多(duo)維互(hu)(hu)動連接工(gong)具(ju)，能(neng)(neng)夠降(jiang)低(di)農(nong)(nong)民群(qun)眾(zhong)的(de)(de)尋找(zhao)(zhao)成本(ben)，提高(gao)(gao)政(zheng)(zheng)府部門(men)的(de)(de)行政(zheng)(zheng)效(xiao)率。運用(yong)互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)技(ji)術和(he)互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)思(si)維，有可(ke)能(neng)(neng)開辟破解農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)難(nan)題的(de)(de)新途徑，在(zai)農(nong)(nong)產(chan)(chan)(chan)品營銷、村(cun)(cun)務(wu)(wu)公(gong)開、文化建設等諸多(duo)方(fang)面找(zhao)(zhao)到新的(de)(de)抓手(shou)和(he)解決方(fang)案(an)。二是要(yao)利(li)用(yong)“互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)+”探(tan)(tan)索農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)新模式(shi)。政(zheng)(zheng)策、科(ke)技(ji)投(tou)入(ru)和(he)人(ren)才等要(yao)素借(jie)助“互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)+”能(neng)(neng)夠產(chan)(chan)(chan)生(sheng)強大的(de)(de)聚集效(xiao)應(ying)，甚至發生(sheng)“化學反應(ying)”，從(cong)而催生(sheng)電子政(zheng)(zheng)務(wu)(wu)、移動政(zheng)(zheng)務(wu)(wu)、協同政(zheng)(zheng)務(wu)(wu)等新模式(shi)。三是要(yao)利(li)用(yong)“互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)+”塑造農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)新架(jia)構(gou)(gou)。互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)扁平式(shi)社(she)會(hui)(hui)(hui)(hui)架(jia)構(gou)(gou)及平等對(dui)話模式(shi)，對(dui)于提高(gao)(gao)農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)管(guan)理(li)(li)的(de)(de)透(tou)明度(du)和(he)效(xiao)率，對(dui)于提高(gao)(gao)農(nong)(nong)民群(qun)眾(zhong)在(zai)社(she)會(hui)(hui)(hui)(hui)管(guan)理(li)(li)當中的(de)(de)參與(yu)感和(he)身份認同，都在(zai)產(chan)(chan)(chan)生(sheng)以往難(nan)以想(xiang)象的(de)(de)變(bian)化，并由此使農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)架(jia)構(gou)(gou)進一步優化和(he)升級(ji)。四是要(yao)利(li)用(yong)“互(hu)(hu)聯(lian)(lian)(lian)網(wang)(wang)+”打造農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)新機制。遂昌等地探(tan)(tan)索的(de)(de)政(zheng)(zheng)府購買服務(wu)(wu)等新機制，對(dui)于轉變(bian)政(zheng)(zheng)府職能(neng)(neng)、創新農(nong)(nong)村(cun)(cun)社(she)會(hui)(hui)(hui)(hui)治(zhi)(zhi)理(li)(li)機制，有可(ke)能(neng)(neng)產(chan)(chan)(chan)生(sheng)里(li)程碑式(shi)影響。

　　第四，要(yao)注重(zhong)從“互(hu)聯(lian)網(wang)+”中汲取農(nong)村公(gong)共服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)新動力。從發(fa)展趨勢看(kan)，通(tong)(tong)(tong)過(guo)互(hu)聯(lian)網(wang)思維和現代信(xin)(xin)息(xi)(xi)技術(shu)的(de)(de)(de)進(jin)一(yi)(yi)(yi)(yi)步深(shen)度應用，基(ji)于12316的(de)(de)(de)“互(hu)聯(lian)網(wang)+”“三農(nong)”公(gong)共服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)將(jiang)覆蓋農(nong)業(ye)、商(shang)(shang)業(ye)、就業(ye)、網(wang)絡(luo)(luo)、數據(ju)等(deng)諸多領域(yu)，一(yi)(yi)(yi)(yi)批具有(you)開(kai)創(chuang)性、顛覆性的(de)(de)(de)業(ye)務(wu)(wu)(wu)(wu)(wu)模式(shi)將(jiang)陸續誕生。一(yi)(yi)(yi)(yi)是要(yao)構建(jian)12316全媒(mei)(mei)體(ti)云服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)平臺。基(ji)于云技術(shu)、可(ke)(ke)視(shi)(shi)技術(shu)、語(yu)音技術(shu)、多媒(mei)(mei)體(ti)技術(shu)和自媒(mei)(mei)體(ti)技術(shu)，構建(jian)新一(yi)(yi)(yi)(yi)代12316全媒(mei)(mei)體(ti)云服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)平臺，將(jiang)完全突破目前語(yu)音平臺的(de)(de)(de)概念和范(fan)疇(chou)，升級為網(wang)絡(luo)(luo)廣(guang)播臺、網(wang)絡(luo)(luo)電(dian)視(shi)(shi)臺，形(xing)成(cheng)視(shi)(shi)聽融(rong)合一(yi)(yi)(yi)(yi)體(ti)的(de)(de)(de)強大咨(zi)詢服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)功能。二(er)是要(yao)構建(jian)12316交互(hu)式(shi)電(dian)子商(shang)(shang)務(wu)(wu)(wu)(wu)(wu)系統。利用現有(you)12316用戶資源(yuan)、產品資源(yuan)、土地資源(yuan)等(deng)，建(jian)立由產及銷(xiao)的(de)(de)(de)一(yi)(yi)(yi)(yi)體(ti)化服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)機制，奠定電(dian)子商(shang)(shang)務(wu)(wu)(wu)(wu)(wu)線(xian)下基(ji)礎(chu);通(tong)(tong)(tong)過(guo)提(ti)供(gong)系統專家(jia)指導(dao)服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)，開(kai)創(chuang)科學(xue)種(zhong)養(yang)模式(shi)，實(shi)(shi)現農(nong)業(ye)生產資料定制化電(dian)子商(shang)(shang)務(wu)(wu)(wu)(wu)(wu);以(yi)12316為核心(xin)整(zheng)合各(ge)(ge)類(lei)電(dian)商(shang)(shang)和媒(mei)(mei)體(ti)化(包括傳統媒(mei)(mei)體(ti)、自媒(mei)(mei)體(ti)等(deng))資源(yuan)，打造一(yi)(yi)(yi)(yi)個集成(cheng)式(shi)農(nong)產品電(dian)子商(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平臺，幫助各(ge)(ge)類(lei)新型農(nong)業(ye)經營主體(ti)實(shi)(shi)現電(dian)商(shang)(shang)夢。三是要(yao)構建(jian)12316智慧農(nong)業(ye)服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)入口。橫(heng)向(xiang)(xiang)縱(zong)向(xiang)(xiang)連(lian)接更廣(guang)泛(fan)的(de)(de)(de)公(gong)共服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)資源(yuan)，廣(guang)大農(nong)民可(ke)(ke)通(tong)(tong)(tong)過(guo)各(ge)(ge)種(zhong)端口、多種(zhong)方式(shi)獲得政策、醫療、法律、教育、天氣、價(jia)格等(deng)數據(ju)服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)與數據(ju)智能分(fen)析服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)。四是要(yao)構建(jian)12316“三農(nong)”分(fen)享服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)引擎(qing)。海量信(xin)(xin)息(xi)(xi)可(ke)(ke)以(yi)通(tong)(tong)(tong)過(guo)網(wang)絡(luo)(luo)及電(dian)話方式(shi)讓遠在千山萬水的(de)(de)(de)農(nong)民群眾分(fen)享;專家(jia)、教授(shou)、農(nong)技員等(deng)各(ge)(ge)種(zhong)身份各(ge)(ge)個地域(yu)的(de)(de)(de)人們可(ke)(ke)以(yi)在虛擬(ni)世界分(fen)享真知灼見;分(fen)散在涉農(nong)機構的(de)(de)(de)各(ge)(ge)類(lei)信(xin)(xin)息(xi)(xi)可(ke)(ke)以(yi)匯(hui)集到一(yi)(yi)(yi)(yi)起，形(xing)成(cheng)面向(xiang)(xiang)社會的(de)(de)(de)開(kai)放式(shi)集約(yue)化服(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)，切(qie)實(shi)(shi)“讓農(nong)民少(shao)跑路(lu)”。

　　第五，要(yao)注重(zhong)從“互聯網(wang)(wang)(wang)+”汲取農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)保(bao)護(hu)新動力(li)。一是要(yao)以“互聯網(wang)(wang)(wang)+”驅動農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)保(bao)護(hu)利(li)用(yong)(yong)(yong)。要(yao)加(jia)(jia)大(da)力(li)度加(jia)(jia)寬服(fu)務加(jia)(jia)快進(jin)(jin)度，把(ba)“互聯網(wang)(wang)(wang)+”系統(tong)地(di)(di)(di)(di)運用(yong)(yong)(yong)到農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)保(bao)護(hu)當(dang)中去。通(tong)過智能(neng)種植灌溉，更(geng)好(hao)地(di)(di)(di)(di)保(bao)護(hu)利(li)用(yong)(yong)(yong)水(shui)資(zi)(zi)(zi)(zi)源(yuan);通(tong)過耕地(di)(di)(di)(di)質量在(zai)線監(jian)測(ce)，更(geng)好(hao)地(di)(di)(di)(di)保(bao)護(hu)利(li)用(yong)(yong)(yong)土壤(rang)資(zi)(zi)(zi)(zi)源(yuan);通(tong)過發展設(she)施農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)，更(geng)精(jing)準地(di)(di)(di)(di)配置利(li)用(yong)(yong)(yong)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)。二是要(yao)以“互聯網(wang)(wang)(wang)+”驅動農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)監(jian)測(ce)治(zhi)理(li)(li)。“互聯網(wang)(wang)(wang)+”展現(xian)的(de)(de)強大(da)數(shu)(shu)(shu)據(ju)傳輸能(neng)力(li)、計算能(neng)力(li)和分(fen)析(xi)(xi)處(chu)理(li)(li)能(neng)力(li)，可將化肥(fei)、農(nong)(nong)(nong)(nong)(nong)(nong)藥、水(shui)、土壤(rang)、大(da)氣(qi)等(deng)(deng)(deng)(deng)原(yuan)始監(jian)測(ce)數(shu)(shu)(shu)據(ju)進(jin)(jin)行(xing)(xing)實(shi)時采(cai)集(ji)和挖掘(jue)分(fen)析(xi)(xi)，為農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)面(mian)源(yuan)污(wu)染(ran)防控提(ti)供更(geng)加(jia)(jia)精(jing)確的(de)(de)數(shu)(shu)(shu)據(ju)支撐，彌補農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)監(jian)測(ce)治(zhi)理(li)(li)現(xian)有(you)某(mou)(mou)些(xie)應(ying)用(yong)(yong)(yong)的(de)(de)短板，助(zhu)力(li)突(tu)破農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)監(jian)測(ce)治(zhi)理(li)(li)某(mou)(mou)些(xie)技術瓶頸。三是要(yao)以“互聯網(wang)(wang)(wang)+”驅動農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)管(guan)理(li)(li)服(fu)務。我國(guo)對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)面(mian)源(yuan)污(wu)染(ran)、農(nong)(nong)(nong)(nong)(nong)(nong)產品產地(di)(di)(di)(di)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)重(zhong)金屬污(wu)染(ran)、耕地(di)(di)(di)(di)質量及有(you)關生態環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)等(deng)(deng)(deng)(deng)進(jin)(jin)行(xing)(xing)了(le)(le)長期定(ding)點監(jian)測(ce)，積累了(le)(le)大(da)量有(you)效數(shu)(shu)(shu)據(ju)。下一步(bu)應(ying)從農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)管(guan)理(li)(li)的(de)(de)實(shi)際需要(yao)出發，全(quan)面(mian)梳理(li)(li)目前各(ge)行(xing)(xing)業(ye)(ye)(ye)、各(ge)領域(yu)的(de)(de)信息(xi)采(cai)集(ji)狀況，按照(zhao)填平補齊(qi)的(de)(de)原(yuan)則(ze)，運用(yong)(yong)(yong)云計算、大(da)數(shu)(shu)(shu)據(ju)等(deng)(deng)(deng)(deng)“互聯網(wang)(wang)(wang)+”手段(duan)，360度采(cai)集(ji)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)基礎信息(xi)，打(da)造具(ju)有(you)強大(da)支持功能(neng)的(de)(de)國(guo)家級農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)保(bao)護(hu)信息(xi)平臺。要(yao)充(chong)分(fen)利(li)用(yong)(yong)(yong)信息(xi)手段(duan)，提(ti)高農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)執法效率和透(tou)明度，研究建立有(you)關違法行(xing)(xing)為主體(ti)的(de)(de)黑(hei)名單制度和相(xiang)關懲(cheng)戒(jie)機制。充(chong)分(fen)發揮微博(bo)、微信、移動客戶(hu)端等(deng)(deng)(deng)(deng)新媒體(ti)的(de)(de)即(ji)時性、共享性和交互性作用(yong)(yong)(yong)，使農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)環(huan)(huan)(huan)(huan)(huan)(huan)境(jing)(jing)(jing)(jing)信息(xi)進(jin)(jin)一步(bu)開放(fang)共享，努(nu)力(li)打(da)造面(mian)向不同類型用(yong)(yong)(yong)戶(hu)的(de)(de)個性化數(shu)(shu)(shu)據(ju)服(fu)務產品。

　　總體上看，互(hu)聯網(wang)正全面融入(ru)我國“三(san)農(nong)”領域，并成為(wei)繼政策、科技、投入(ru)等要(yao)素(su)之外推動(dong)(dong)(dong)農(nong)業(ye)(ye)(ye)發(fa)(fa)展(zhan)不可忽視的新(xin)生(sheng)力(li)量，深刻(ke)改(gai)變著農(nong)業(ye)(ye)(ye)發(fa)(fa)展(zhan)方式(shi)、農(nong)村治理(li)方式(shi)和農(nong)民生(sheng)產生(sheng)活(huo)方式(shi)。我們必須把(ba)握(wo)這(zhe)一發(fa)(fa)展(zhan)趨勢和歷史機遇，以信息化培育現代農(nong)業(ye)(ye)(ye)發(fa)(fa)展(zhan)新(xin)動(dong)(dong)(dong)力(li)，以新(xin)動(dong)(dong)(dong)能推動(dong)(dong)(dong)“三(san)農(nong)”事業(ye)(ye)(ye)實現新(xin)發(fa)(fa)展(zhan)。